Colour
TRANSCEND REALITY
The true beauty of 4K in every picture
Not just 4K, this is Sony 4K
With Sony televisions, everything you watch is sharpened and refined with the latest detail enhancement and noise reduction technology for amazingly realistic pictures.
One chip changes everything
4K Processor X1™
The 4K Processor X1™ is an innovative technology that uses advanced algorithms to cut noise and boost detail. It works with 4K X-Reality PRO™ to produce pictures that are sharp, clear and incredibly lifelike.
Missing Video data!
Take every picture closer to 4K
Unique to Sony, 4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analysed and images sharpened and refined in real time.
Redefining realism
A variety of noise reduction techniques are used by 4K X-Reality PRO to sharpen and refine images. See how scenes become clearer, smoother and more natural.
Bringing every pixel to life
With 4K X-Reality PRO, patterns in images are compared with patterns stored in a unique database to find the best hue, saturation and brightness for each pixel. We use the knowledge gained from developing and filming blockbuster movies and TV shows to deliver supremely lifelike detail in everything you watch.
DISCOVER WHAT MAKES A SONY TV SPECIAL