ZV-E10

Alpha logo and “Alpha” voice sample

Caption “Capture more of your world”

A black ZV-E10 camera body with black lens appears, then the lens changes to different types and colours. It is replaced by a white camera body and the lenses change again. The camera body then changes back to black, with a black lens, shooting grip and wind shield attached, and the extended LCD screen displaying a selfie-shooting model waving

Caption “Interchangeable-lens vlog camera”

Caption “ZV-E10”

Vlog clip of model outdoors, then vlogger shooting selfie indoors

Close-up shots of flowers, then a tomato being sliced, then stew on a spoon, all with both foreground and background bokeh (blur)

Outdoor clip of vlogger shooting selfie, speaking to camera, with face in focus and high degree of background bokeh

Close-up clip of leaf and ice cube in a fizzy drink

Rear view of model walking in an urban road tunnel

Extreme close-up of model’s left eye

Clip of vlogger shooting selfie, speaking to a camera. When the vlogger holds a fashion accessory up to the camera the focus quickly shifts from the vlogger’s face to the accessory, despite the vlogger’s face still being visible (now out of focus)

Zooming-in shot of model in profile, in paved outdoor area

Presenter, indoors, speaking to camera, with a ZV-E10 camera on an adjacent table mounted on shooting grip as tripod, and a microphone wind shield attached, with two other E-mount lenses also on the table

Presenter:

“Hi everyone! What you've just been watching was shot exclusively on the new ZV-E10 interchangeable-lens camera, using Sony's e-mount lenses. You might hear 'interchangeable-lens camera' and think "that's too techy for me, but the ZV-E10 is designed exactly for people like you.”

Profile view of vlogger shooting selfie, then shooting forward while walking, both outdoors using a shooting grip and wind shield

Shot of ZV-E10 on the table, mounted on shooting grip as tripod with microphone wind shield attached, and two other E-mount lenses adjacent

Presenter:

“It makes the impressive picture quality only possible with big sensors and interchangeable lenses available for everyone.”

Cut back to presenter, sitting next to the table and speaking to the camera

Presenter:

“So, today let me show you the ZV-E10.”

Close-up shot of the ZV-E10 being held in the presenter’s hands

Presenter:

“An easy-to-use vlogging and content creation camera that partners up with all of Sony's E-mount lenses.”

Shot of vlogger shooting selfie in kitchen from high position, using a shooting grip

Shot of vlogger shooting forward

Close-up shot of lens being removed from camera body and another lens attached

Caption “VLOG CAMERA”

Cut back to presenter

Presenter:

“The ZV-E10 is tailor-made for shooting vlogs.”

Caption “Movie button” over top view of ZV-E10, then zoom in tight on recording button

Presenter:

“Starting with the big recording button on the top of the camera, this will make it easier to start recording.”

Caption “Bright recording lamp” over close-up of front view of ZV-E10, showing the red tally lamp illuminated to indicate recording in progress,

then caption “Red frame when recording” and pan across to LCD screen showing a red frame and “REC” indicator

Presenter:

“When you start recording, the bright tally lamp on the front will turn on, and a clear red frame will appear on the LCD screen. These will tell you that you are recording.”

Caption “Vari-angle LCD screen” over diagonal-rear view of ZV-E10, using arrow graphics to show the screen can fold out to the left of the camera body, and rotate

Presenter:

“The side-opening LCD screen rotates, so it's perfect for both high and low shots, and of course selfies.”

Caption “Vari-angle LCD screen” over split-screen shot of ZV-E10 shooting from high position (with screen pointing diagonally down), low position (with screen pointing diagonally up) and shooting selfie (with screen next to lens showing vlogger’s face)

Caption “Zoom lever” over top view of ZV-E10, then zoom in tight to zoom control lever, then finger operating zoom control

Presenter:

“The zoom control is located right here, to easily control dedicated power zoom lenses, ....”

Caption “Clear Image Zoom” over rear of camera, showing the menu screen on which “ClearImage Zoom” menu item is selected

Presenter:

“.... and Clear Image Zoom, which is an in-camera function that enables you to zoom with any lens even if it's a non-zoom lens.”

Captions “Clear Image Zoom” and “even with a non-zoom lens” over portrait of model showing zooming using Clear Image Zoom function despite lens not being a zoom lens

Cut back to presenter

Presenter:

“One of the nicest things about the ZV-E10 is its size.”

Caption “Compact size” over clip of presenter holding up the ZV-E10,

then outdoor stills of vlogger removing the camera from a bag and then shooting forward

Presenter:

“It's not like other big and heavy interchangeable lens cameras, so it can go everywhere with you.”

Caption “Colour options” over still of black and white ZV-E10 camera bodies with black and silver E-mount lenses and black shooting grip, then over still of white ZV-E10 camera body with silver lens, mounted on black shooting grip as tripod

Presenter:

“And, thanks to black or white colour options, it will even match your style!”

Cut back to presenter

Presenter:

“But what you really came here to see was the video quality, right?”

Caption “IMAGE QUALITY”

Caption “Large image sensor” over shot of front of camera with lens being removed to reveal the image sensor, then zooming in to close-up of sensor

Presenter:

“This is the image sensor. A large image sensor is especially important when capturing video in high picture quality.”

Caption “Large image sensor” over illustration of sensor labelled “APS-C” and camera labelled “ZV-E10” below,

then with additional illustrations of smaller sensor labelled “1/2.3 – 1/3.4 type” and “Smartphone” below

Presenter:

“The sensor on the ZV-E10 is APS-C size, roughly ten times larger than that in typical smartphones. It's literally the same size as the sensors in many professional cameras.”

Cut back to presenter

Presenter:

“That big sensor means loads of detail and great looking video.”

Caption “High quality 4K video” over shot of stew in pan labelled “6K”,

then with additional smaller shot of stew labelled “4K” and “QFHD 3,840 x 2,160”,

then the latter shot expands to fill the screen

Presenter:

“The high resolution sensor actually captures at around 6K, then packs all that extra detail into your 4K video files.”

Caption “Even in low light situation” over shot of dimly-lit room with lit candles

Presenter:

“Unlike smartphone videos, the big sensor also means less of that grainy noise when you're shooting indoors or at night.”

Caption “Blurry background with large sensor” over close-up shot of jewel being held in forceps, coming into sharp focus against high degree of background bokeh,

then over outdoor clip of vlogger shooting selfie, speaking to camera, with face in focus and high degree of background bokeh

Presenter:

“But it's those blurry backgrounds that are the real sign of a big sensor.”

Caption “Blurry background with large sensor” over split-screen with two versions of same clip. Left clip is labelled “Smartphone” and right clip is labelled “ZV-E10”, showing much higher degree of background bokeh achieved by the ZV-E10 in the right clip

Presenter:

“They make your production quality better and, of course, help your subject to stand out from the background.”

Cut back to presenter

Presenter:

“So we've got the basics of image quality covered. What else can this camera do?”

Caption “LENS”

Shot of many E-mount lenses

Presenter:

“Well, for a start, there's all those interchangeable lenses.”

Cut back to presenter

Presenter:

“If you buy the ZV-E10 lens kit, then you've already got a handy power zoom lens in the box.”

Caption “Handy power zoom lens” over shot of left-front view of ZV-E10 showing lens (supplied with ZV-E10 Lens Kit) zooming

Captions “Handy power zoom lens” and “E PZ 16-50mm F3.5-5.6 OSS” over clip of model

Presenter:

“It's compact enough for everyday shooting and you can control the zoom from right on the camera. Like this.”

Caption “Handy power zoom lens” over shot of top view of ZV-E10 showing finger operating zoom control and lens zooming

Cut back to presenter

Presenter:

“But that's just the start with an interchangeable lens camera.”

Caption “Ultra-wide lens” over clip of wide-angle lens being attached to camera

Presenter:

“An ultra-wide lens like this 10 to 18mm is perfect when you want to take selfies, and when you want to show more of the background.”

Captions “Ultra-wide lens” and “E 10-18mm F4 OSS” over two-shot selfie clip of vlogger and model with wide view of background buildings

Caption “Ultra-wide lens” over clip of cityscape

Presenter:

“Besides selfies, if you're shooting landscapes or travel vlogging, a wide lens like this is an essential kit.”

Captions “Ultra-wide lens” and “E 10-18mm F4 OSS” over clip of model ascending in an elevator with cityscape visible through door and windows, then over clip of rear view of model walking through an urban tunnel

Cut back to presenter

Presenter:

“A telephoto is another great lens to have, letting you get close to your subjects even from a distance.”

Captions “Telephoto lens” and “E PZ 18-105mm F4 G OSS” over zooming-out clip of model leaning on wire fence

Presenter:

“Smooth power zoom gives you plenty of room to get creative like this.”

Captions “Telephoto lens” and “E 70-350mm F4.5-6.3 G OSS” over zooming-in clip of model in profile on outdoor paved area, showing background bokeh

Presenter:

“And when you zoom in, you can make the background more blurry and let the subject stand out.”

Cut back to presenter

Presenter:

“The other lenses I want to introduce are single focal-length, or prime, lenses.”

Caption “Prime lens” over shot of 4 lenses, then over close-up of front view of one lens

Presenter:

“These are typically indicated by a small F-number to allow more light in.”

Captions “Prime lens” and “E 50mm F1.8 OSS” over portrait clip of model with background bokeh, then over close-up of rings on model’s fingers

Presenter:

“For example, lenses like 35 or 50mm F1.8 primes are great in low light, ....”

Captions “Prime lens” and “FE 35mm F1.4 GM” over clip of tomato being sliced with background and foreground bokeh

Presenter:

“.... and allow your subject to stand out against beautifully blurred backgrounds.”

Caption “Macro lens” over hand holding 30mm macro lens

Presenter:

“Or this 30mm macro, designed to magnify and bring out incredible detail of the subject.”

Captions “Macro lens” and “E 30mm F3.5 Macro” over close-up clip of beads being stirred with forceps

Captions “Macro lens” and “FE 90mm F2.8 Macro G OSS” over close-up clip of leaf and ice cube in pink fizzy drink, then over cut slice of lemon

Captions “More unique expression” and “Fisheye Converter + E 16mm F2.8” over clip of vlogger shooting selfie on city rooftop, then over selfie two-shot of couple shot from low position looking upwards, rotating to show buildings in background, then over shot of smiling model, also from low position looking upwards

Presenter:

“Or get creative with an immersive effect that only a fish-eye converter like this can achieve.”

Clip of 13 E-mount lenses of different shapes, sizes and colours

Presenter:

“And that's just a tiny selection of the creative possibilities available with interchangeable lenses.”

Close-up shot of presenter’s head and shoulders

Presenter:

“If you have seen great looking video, ....”

Cut back to presenter

Presenter:

“.... you will have judged it by the angle of view. That's your lens choice and the detail of your camera sensor.”

Cut back to presenter’s head and shoulders

Presenter:

“But you will have also noticed the motion.”

Cut back out to presenter

Presenter:

“The ZV-E10 is designed to deliver great motion.”

Caption “MOTION”

Shot of top view of ZV-E10, zooming in tight on the S&Q button, then finger pressing the S&Q button

Presenter:

“With one button on the top of the camera, you can access the Slow and Quick Mode to capture really epic shots.”

Caption “Slow motion” over slow-motion clip of model’s feet climbing stairs, head, then feet and skirt, hair motion and finally a dangling earring

Presenter:

“Out of the box, the Slow and Quick Mode is set to capture slow motion with just the press of the recording button, no extra editing required.”

Cut back out to presenter

Presenter:

“The focusing system is another good example of how the ZV-E10 is made for easier content creation.”

Caption “FOCUS”

Cut back out to presenter

Presenter:

“The ZV-E10 puts Sony's auto focusing expertise to great use, making sure your subject is always in focus without any manual control or adjustment.”

Caption “Fast and precise autofocus” over kitchen scene with ZV-E10 mounted on shooting grip, pointing at chopping board as vlogger slices food,

then over close-up clip of sliced lime held up to camera in vlogger’s fingers

Presenter:

“The fast focusing is great for shooting objects in fixed set ups, for example. The ZV-E10 can quickly and precisely focus on your subject for professional results ....”

Caption “Fast and precise autofocus” over clip where focus shifts from a distant building to the face of a model who jumps up into the foreground

Presenter:

“.... and it's perfect when you're focusing on people.”

Caption “Real-time Eye AF” over clip of model with white rectangle surrounding the whole face (when eyes are not visible) or smaller white rectangle showing accurate tracking of model’s left eye (when visible) despite head motion and rotation

Presenter:

“In fact, the autofocus is so precise it will recognise and focus on a person's eye.”

Caption “Real-time Tracking” over outdoor shot with white rectangle initially showing focus on eye of person near the camera, then a graphic finger illustrates shifting the focus (shown by the white rectangle) to another face by touching it on the LCD screen; Real-time Tracking then maintains focus on the new eye/face

Presenter:

“The touch screen also lets you simply tap to select your subject, and Real-time Tracking will follow and hold that focus on the subject anywhere in the frame.”

Caption “Real-time Tracking” over outdoor shot of model with white rectangle (with side bars) showing tracking of model’s hat

Cut back out to presenter

Presenter:

“Just tap your subject and the camera does all the focusing work for you.”

Cut to shot of presenter’s head and shoulders

Presenter:

“The autofocus can even be set for perfect product review vlogging ....”

Caption “Product Showcase Setting” over rear view of camera, zooming in and highlighting the Product Showcase / Delete button 

Presenter:

“.... with the Product Showcase Setting.”

Caption “Product Showcase Setting” over split screen with left clip labelled “Off” and right clip labelled “On”. In “Off” clip, when vlogger holds up an earring accessory up to the camera, the focus remains on the face (the accessory is blurred) but in “On” clip, focus shifts to the accessory despite the face still being visible (but now rather blurred). Clips are repeated once

Presenter:

“With this setting turned on, the camera smoothly shifts the focus from a person's face to objects held in front of the camera.”

Caption “Product Showcase Setting” over vlogger holding up accessory (brush) and hiding face with a hand to force focus onto the accessory, which used to be necessary without the Product Showcase feature

Presenter:

“No need to hide your face with your hand like this.”

Caption “Product Showcase Setting” over vlogger shooting selfie while walking, then holding up a doughnut which attracts the focus using the Product Showcase feature, until the doughnut is removed and focus shifts back to vlogger’s face

Presenter:

“It even works while walking.”

Caption “AF Transition Speed” over rear view of camera showing MENU button being pressed, then “AF Transition Speed” being selected in the menu, then set from 1 to 7

Presenter:

“Of course, if you want to dive into the menus a little, there's plenty of other customisation available. You can adjust the focus transition speed to one of 7 different speed settings.”

Captions “AF Transition Speed” and “Speed: 7 (fast)” over clip of candle in foreground (focused) and model’s face in background (blurred), then focus transitioning rapidly to the model’s face

Presenter:

“The default focus speed is ‘fast’, ....”

Captions “AF Transition Speed” and “Speed: 1 (slow)” showing the same clip but with slower and smoother focus transition

Presenter:

“.... but by slowing it down you can achieve smoother focus transitions between subjects.”

Caption “AF Transition Speed” over split screen, repeating the same fast (left, labelled “Speed: 7 (fast)”) and slow (right, labelled “Speed: 1 (slow)”) focus transitions

Cut back out to presenter

Presenter:

“So we've covered essentials like picture quality and focusing, but what you want is a camera that makes people look especially good. That's why the ZV-E10 is so great for vloggers.”

Caption “FACE APPEAL”

Caption “Natural skin tones” over split-screen clip of 4 models’ faces, showing natural skin tones for all without special settings

Presenter:

“Skin tones look great. No special settings required, thanks to natural colour tuning.”

Caption “Soft Skin Effect” over split screen showing model’s face with Soft Skin Effect “Off” (left) and “Mid” (right), illustrating softer and smoother skin appearance

Presenter:

“There's also Soft Skin Effect to smoothen skin, which is adjustable from four levels.”

Cut back out to presenter

Presenter:

“And to take advantage of that big sensor, ....”

Caption “Background Defocus” over top view of camera, zooming in on C1 / Bokeh Switch, then close-up of finger pressing the Bokeh Switch

Presenter:

“.... use the Bokeh Switch to automatically switch to a professional-looking background blur.”

Captions “Background Defocus” and “Defocus” over portrait clip of a model, showing background turning blurry, and focus moving to the model’s face

Presenter:

“Simply turn it on for a blurred background, making you or your subject stand out, ....”

Caption “Background Defocus” over split screen with clips labelled “Clear” (left, with less background bokeh) and “Defocus” (right, with more background bokeh)

Presenter:

“.... or off to reveal the background.”

Cut back to presenter

Presenter:

“The ZV-E10 makes sure you always look your best.”

Caption “Face Priority Auto Exposure” over split screen with simulated clips labelled “Off” (left) and “On” (right), showing vlogger walking into dark area with bright background, so his face is underexposed and difficult to see in the “Off” clip, but maintained bright and easily visible in the “On” clip

Presenter:

“Even when walking, it automatically detects face and adjusts to keep it bright as you move from the inside to out, through shadow or light.”

Caption “Image stabilisation” over split screen with simulated clips labelled “Off” (left) and “Active mode” (right), showing walking model shot by also-walking vlogger, with significant camera shake in the “Off” clip, but much less shake visible in the “Active mode” clip

Presenter:

“Actually, walking shots look great with the ZV-E10 thanks to the Active mode image stabilisation.”

Cut back to presenter

Presenter:

“The difference is clear. By now, you're probably wondering if I have forgotten how important audio is for your vlog? Don't worry, I haven't.”

Caption “SOUND”

Caption “Directional 3-Capsule Mic” over top-front view of camera, zooming in to mic area, highlighting the 3-capsule mic

Presenter:

“The built-in microphone is in a large area of the camera. And it uses a unique Directional 3-Capsule Mic, for great-sounding speech in front of the camera.”

Caption “Wind screen (supplied accessory)” over clip of hand attaching wind screen to camera

Presenter:

“For vlogging outside, attach the bundled wind screen to reduce the wind noise, for clear voice recordings even if it's windy.”

Caption “Wind screen (supplied accessory)” over clip of vlogger shooting selfie outdoors on a windy day, then split screen labelled “Without the wind screen” (left) and “With the wind screen” (right) with clips of vlogger speaking to camera. Voice is significantly affected by wind noise without the wind screen, but much less affected with the wind screen

Vlogger’s voice:

   “This is how it sounds without the wind screen ....

.... This is how it sounds with the wind screen ....

.... This is how it sounds without the wind screen ....

.... This is how it sounds with the wind screen."

Cut back to presenter

Presenter:

“See? Did you hear the difference?”

Caption “Digital Audio Interface” over top view of camera, zooming in on Multi Interface Shoe, then front views of camera with various mics attached

Presenter:

“The Multi Interface Shoe on top lets you pair up your ZV-E10 with Multi Interface Shoe compatible mics, including Sony's latest digital audio interface models.”

Cut back to presenter

Presenter:

“So, just like you might pick the ideal lens, you can also select the perfect tool for your audio capture.”

Captions “Shotgun microphone” and “ECM-B1M” over still of shotgun microphone with its own wind screen and caption “Shotgun Microphone ECM-B1M Optional”, then over clip of ECM-B1M being attached to Multi Interface Shoe, then rear view of ECM-B1M, then graphic illustrating 3 different directionality settings of the ECM-B1M

Presenter:

“For example, this shotgun mic offers high recording quality and noise reduction. It has a clever trick to switch between focus on audio sources in front, or picking up everything around you with the simple flick of a switch.”

Captions “Wireless microphone” and “ECM-W2BT” over still of receiver and wireless microphone/transmitter with its own wind screen, and caption “Wireless Microphone ECM-W2BT Optional”, then over clip of receiver being attached to Multi Interface Shoe, then mic / transmitter being attached to model’s shirt

Presenter:

“This wireless microphone is another one to consider, with a long-range wireless audio connection. So you can simply wear the mic transmitter for clear voice recording, without worrying about the distance or the direction of the camera.”

Captions “Wireless microphone” and “ECM-W2BT” over clip of kitchen scene with vlogger looking and speaking toward camera mounted on shooting grip as tripod, with receiver attached to the Multi Interface Shoe, and the mic / transmitter attached to vlogger’s clothing

Caption “Digital sound quality” over front view of camera with mic attached to the Multi Interface Shoe, with graphics illustrating direct cable-free digital audio input, and the camera battery providing power to the mic

Presenter:

“Aside from the clear digital sound quality, the beauty of these two mics is there's no need for cables. The camera even provides the power.”

Caption “Microphone / Headphones jack” over a side view of the camera showing connector panel with microphone jack and headphone jack

Presenter:

“And, if you already have a favourite mic, you're covered with standard jacks for mics and headphones as well.”

Cut back to presenter

Presenter:

“The ZV-E10 really is ready for everything a vlogger might need.”

Caption “WIRELESS GRIP”

Captions “Wireless grip” and “GP-VPT2BT” over still of grip, captioned “Shooting Grip with Wireless Remote Commander GP-VPT2BT Optional”, then over clip of vlogger shooting model outdoors with camera mounted on grip, then over clip of vlogger shooting selfie indoors also using the grip

Presenter:

“Check out this optional shooting grip for example. It has a wireless connection to your camera, and puts control for zoom and recording right under your thumb.”

Captions “Wireless grip” and “GP-VPT2BT” over front view of camera with grip attached, zooming in on grip controls for zoom and recording, plus C1 custom button (preset to Bokeh Switch function)

Presenter:

“The C1 custom button is even preset to control the ZV-E10's Bokeh switch.”

Captions “Wireless grip” and “GP-VPT2BT” over clip of camera and screen being freely rotated to frontal, selfie and vertical shooting positions while attached to grip with no cables to interfere with the movement,

then showing legs being extended to form mini-tripod on which camera is mounted,

then over split-screen shots of shooting hand-held in vertical position using grip (left), and camera mounted on grip as tripod (right)

Presenter:

“It's fully adjustable to get exactly the shot you want. Selfie, landscape or even vertical position with no cables to get in the way. And, as easy as this, transforms into a mini tripod.”

Cut back to presenter

Presenter:

“Right, so your shooting day is done. All the footage looks and sounds great. What’s next?”

Caption “ONLINE COMMUNICATION”

Caption “Live streaming via USB cable” over shot, from the vlogger’s point of view, showing the camera mounted on shooting grip as a tripod, with shotgun microphone attached, and connected to a notebook PC using a USB cable for high-quality audio and video transfer. The PC screen shows a livestream image featuring the vlogger and viewer comments scrolling in real time

Presenter:

“Well, the ZV-E10 is also the perfect tool for live-streaming and online communication.”

Caption “Live streaming via USB cable” over shot of vlogger live streaming, shooting selfie with camera mounted on shooting grip as tripod next to open PC

Caption “Online communication via USB cable” over shot of camera menu with “USB Streaming” selected, then camera end cover being opened and USB cable connected, then view of PC screen showing online meeting with the vlogger and three remote meeting participants

Presenter:

“Just plug it in via USB to use it as a great-looking live streaming camera to connect with your friends or fans. Or, join online meetings in stunning video and audio quality.”

Cut back to presenter

Presenter:

“Oh, and I almost forgot, it's also a great stills camera!”

Caption “STILLS”

Cut back to presenter

Presenter:

“That big sensor and fast focus, not to mention the selection of lenses, makes it a brilliant all-rounder.”

Caption “Continuous shooting” over multiple continuously-shot stills of model, then still of model and still of cat showing eyes for Real-time Eye AF

Presenter:

“The ZV-E10 can shoot up to 11 frame per second continuous shooting with innovative features like Real-time tracking for your subjects, including both human and animal Eye autofocus.”

Cut back to presenter

Presenter:

“The ZV-E10 is just the start of your content creation journey. When you're ready, you'll find it also includes advanced features of professional cameras.”

Caption “PRO-FEATURES”

Cut back to presenter

Presenter:

“Dig into the menus and you'll find a range of pro features like S-Log3 and Hybrid Log Gamma support.”

Caption “Log shooting: S-Log3” over clips showing the effect of colour grading on a rug, then model’s face, then close-up of stew

Presenter:

“These are professional settings that let you access the full dynamic range of the sensor, and give you plenty of room to grow into new skills like colour grading at post-production.”

Caption “... AND MORE”

Caption “E-mount native lenses” over shot of many E-mount lenses from small primes to large telephoto zooms

Presenter:

“Sony has over 60 E-mount native lenses and so you can attach all of them to the ZV-E10.”

Captions “Full frame | APS-C”, “Amateurs | Professionals”, “Stills | Movies” over “1 Mount” logo in centre, with collection of E-mount lenses on left, and camera bodies with full-frame and APS-C sensors visible, plus pro movie cameras, on right

Presenter:

“Under the concept of “One Mount”, all Alpha mirrorless cameras and many professional video cameras use the same E-mount.”

Caption “One Mount” over clip showing parade of various E-mount camera bodies in Alpha and professional series

Caption “One Mount” over clip with captions “APS-C camera” and “APS-C lens” with hands holding ZV-E10 camera body,

then detaching the lens and attaching it to an Alpha 7C body with caption “Full-frame camera”

Presenter:

“So, you can attach all the lenses for ZV-E10 to all other E-mount cameras, and your lenses will remain a lifetime asset.”

Caption “One Mount” over clip with captions “Full-frame lens” and “Full-frame video camera” with hands holding an FX3 video camera,

then detaching the lens and attaching it to a body with caption “APS-C camera”

Caption “One Mount” over clips of 3 lenses being attached to camera bodies

Caption “Sony’s microphone line-up” over a collection of camera bodies with various types of mic attached

Presenter:

“A matching range of innovative accessories will make the most of your expression.”

Cut back to presenter

Presenter:

“The world is just waiting to see what you might do with them.”

Closing sequence is montage of short clips from previous scenes

“SONY” logo

Repeat first few scenes, with superimposed links to related videos at corners of screen